Alexandre Humbert

Director / Conceptual Designer


Scriptwriter + Director
Production : LUMA
Artist : Eric van Hove

Atelier Luma invited artist Eric van Hove to imagine, in the context of Arles, a prototype based on his Morocco-based Mahjouba Initiative: a reinvented, decentralized, and relational production model for manufacturing electric mopeds, made by craftsmen and 3D printers, for the local Moroccan consumer good market. The Arles Mahjouba prototype uses the chassis of the Renault Twizy as a base. The Twizy is not only a sturdy and well-known French electric vehicle, but recently became a POM (Platform Open Mind) open-source product, available to everyone and enabling the co-creation of new, fully customizable electric vehicles.


Production: Atelier LUMA supported by LUMA Foundation

In collaboration with:

Eric van Hove, Mustapha Jaoual, Mustapha El Moufdi, Mohamed Ouahaddou, Medhi Ghinati,Abdelkadere ‘Dragon’ Hmidouch, Abdelaali Arib, Abdelghaphour Boutkrout, Khalid el Markou, Samya Abid, Mathieu Ménard, Damien Monteux, Damien ‘Opas’ Vieri, Marc-Antoine Souchet, Gilles Dorignac, Virgile Cazals, Elsa Lenthal, Daniel Benibghi, Nath & Nico, Frédéric Thibert, Céline Thibert, Jean-Luc Savignac, Fabien Barrero, Charles Manoukian, Djamel Ghali, Cornel Niculae, Gregory Schneider