The object becomes.

Born from the meeting between Giovanna Massoni, curator, and Alexandre Humbert, designer and film director, this movie tells the story of Belgian design at a historical moment that determines an important turning point in its role. Shot between February and April 2021 across Belgium, the film accompanies us through the attitudes, words and gestures of nine protagonists of circular design, reuse, regeneration of resources, new models of organization and production. One story, nine practices: the stories blend together to create a unity of space and time, building a single voice common to all. The object (the design), assumed here as a starting point, has a variable, vulnerable identity and becomes a pretext for determining the locations in which the narrative is integrated. An agile artifact generated by individual and collective experience, it passes from one hand to another, it adapts, it is shared, it regenerates. The work is (again) open - as Umberto Eco wished. This film is an initiative of Belgium is Design, the project to promote Belgian design on the international scene.

  • Year


  • Type

    Short film

  • Role

    • Scriptwriter
    • Director
  • Production

    • Belgium is Design
    • Flanders DC
    • WBDM
  • Collaboration

    Giovanna Massoni

  • Distribution

    Agence Belge du court métrage

  • Language


  • Duration


  • Production Curator

    Giovanna Massoni

  • With

    • BC Materials
    • D4E1
    • Geneviève Levivier
    • Kaspar Hamacher
    • OpenStructures
    • Studio Plastique
    • RVB
    • Roel Vandebeek
    • Sep Verboom
  • Original Music Composition

    Arnaud Pujol

  • Graphic Design

    Kidnap Your Designer

  • Special Thanks

    • Giorgia Morero
    • MAD Brussels
    • Dieter Vandenstorm
    • Christian Oosterlinck
    • Laure Capitani
    • Leslie Lombard
  • Selected Screenings

    • Montévideo Marseille 2023
    • EDIT Napoli 2022
    • Brussels Design September 2022
    • European Bauhaus Festival 2022
    • Centre Wallonie-Bruxelles Paris
    • Millenium Festival Brussels
    • Casa Valonia Madrid
    • ADFF - Architecture and Design Film Festival 2021
    • Milano Design Film Festival 2021
    • Milan Design Week 2021