Born from the meeting between Giovanna Massoni, curator, and Alexandre Humbert, designer and film director, this movie tells the story of Belgian design at a historical moment that determines an important turning point in its role. Shot between February and April 2021 across Belgium, the film accompanies us through the attitudes, words and gestures of nine protagonists of circular design, reuse, regeneration of resources, new models of organization and production. One story, nine practices: the stories blend together to create a unity of space and time, building a single voice common to all. The object (the design), assumed here as a starting point, has a variable, vulnerable identity and becomes a pretext for determining the locations in which the narrative is integrated. An agile artifact generated by individual and collective experience, it passes from one hand to another, it adapts, it is shared, it regenerates. The work is (again) open - as Umberto Eco wished. This film is an initiative of Belgium is Design, the project to promote Belgian design on the international scene.
Belgium is Design
The object becomes.
A film by Alexandre Humbert
Production curator: Giovanna Massoni
Original music: Arnaud Pujol
Premiere: September 6th 2021
Graphic Design: Kidnap Your Designer