Alexandre Humbert

Director / Conceptual Designer


Scriptwriter + Director
Production : Zuiderzee Museum (Nl)
Curators : Jan Boelen (Z33), Evelien Bracke

Intrigued by the historical Van der Kamp Washhouse at the Zuiderzee Museum, master students of Design Academy Eindhoven developed a washing service for white linen. Such a service ensures not only collection and delivery, but also the traditional, high quality washing involving ‘crafty’ steps such as ‘field bleaching’ and ultramarine pigmentation. Traditional values of washing are returned to the Enkhuizen community and projected into the future as a new form of luxury.


Directed by : Alexandre Humbert
Production : Zuiderzee Museum

with : Fredelien Luiner, Freddy Kaagman and Guillaume Rousseaux

Music composer: Arnaud Pujol
Design concept by : Guillaume Rousseaux, Miruna Dunu, Aleks Pietrzykowska
Mentor : Rianne Makkink
Curators : Jan Boelen (Z33), Evelien Bracke

This film was made within the context of the exhibition Studio ZZM from 1 April 2017 to 6 May 2018 in Zuiderzee Museum.